Introducing the Impact Statement Masterclass
It’s funny when you write a book you have no idea which parts of it will connect most with readers, but within a few days of Cult Status being published I received dozens of emails from people completing their own Impact Statements and asking questions about it. If you’ve read the book, you’ll know that…
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Why Every Business Needs an Impact Statement
Most companies already have a Mission Statement – the sentence that sits at the very top of a business strategy and is a simple explanation of what they’re aiming to do – but few companies have an Impact Statement that lays out exactly the effect they want to have on the people who use their…
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