1 April, 2021 / Explainers

Why Every Business Needs an Impact Statement

Most companies already have a Mission Statement – the sentence that sits at the very top of a business strategy and is a simple explanation of what they’re aiming to do – but few companies have an Impact Statement that lays out exactly the effect they want to have on the people who use their…

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30 May, 2020 / Case Studies

Cult Status: Allbirds

The Transamerica Pyramid rises from the pavements of San Francisco’s Financial District like an offering to the gods of capitalism, all thick concrete stilts and thousands of angled box windows that repeat hypnotically as they taper into the sky. When the sun hits its late-morning position, the tip of the Pyramid’s pointed shadow falls directly…

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