Consumers have changed, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs thinks differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build long-term, sustainable success?
In this book you’ll discover:
The 7 Steps to building a business with cult status
The one thing you should do before starting something new
Why every business of the future needs to balance profit and purpose together
How to have just as much impact working inside a company as you can from outside
The leadership trait every new leader needs
How to create a passionate community that rallies around you in tough times
14 practical exercises you can do today to set up for success tomorrow
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
What people are saying about Cult Status
This book is bloody good. It’s really made me question how I work and how I could do things better. I’ll be thinking about it for a while yet.
We're at a point in history where we can create what we want the future to look like. This book is a road map to that future.
Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve.
Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs.
This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about.