Consumers have changed, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs thinks differently, and Cult Status will show you how you can too.

Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that gives them the best chance of getting through difficult times to build long-term, sustainable success?

Tim Duggan, the co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.


Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoë Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Simon Griffiths (Who Gives A Crap), Hira Batool Rivzi (SheKab), James Bartle (Outland Demin), Michelle Andrews & Zara MacDonald (Shameless), Oscar McMahon (Young Henrys), Jarin Baigent (Jarin Street) and more.

In this book you’ll discover:

The 7 Steps to building a business with cult status

The one thing you should do before starting something new

Why every business of the future needs to balance profit and purpose together

How to have just as much impact working inside a company as you can from outside

The leadership trait every new leader needs

How to create a passionate community that rallies around you in tough times

14 practical exercises you can do today to set up for success tomorrow

Download the free 25-page workbook

Get the workbook

Armed with this book, anyone from anywhere can help create the next business with serious cult status.

What people are saying about Cult Status

Practical, solid, commonsense ideas with homework to boot. Not just food for thought - a seafood buffet for thought!

Frida Las Vegas

Artist and designer

This book is bloody good. It’s really made me question how I work and how I could do things better. I’ll be thinking about it for a while yet.

Marc Fennell

Journalist and presenter

We're at a point in history where we can create what we want the future to look like. This book is a road map to that future.

Naomi Simson

Founder of RedBalloon and Shark Tank investor

Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve.

Osher Günsberg

Television and radio host

Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs.

Lorraine Murphy

Author and entrepreneur

This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about.

Alex Greenwich

Member for Sydney